Winston Represented ETi Gida in Acquisition of TRUBAR

A Winston deal team, led by Tim Kincaid, Brad Vaiana and Ben Popeck, represented Turkish snack company ETI Gida Sanayi ve Ticaret Anonim Sirketi (ETi Gida) in its acquisition of Miami-based TRUBAR, a popular nutrition bar known for dessert-inspired flavor and clean ingredients.

The agreement was signed on November 23, 2025, pursuant to which ETi Gida acquired 100 % of TRUBAR for $173 million. The acquisition marks a pivotal moment in TRUBAR’s growth trajectory, positioning the brand to scale further across North America while expanding into new international markets. TRUBAR’s founder, leadership team, and employees will remain in place, continuing to operate the brand with the same vision, values, and mission that have driven its success to date.