Site Search
Insights & News 1 result
Client Alert
|August 11, 2010
|1 Min Read
Court Finds Product’s Healthy Claims Potentially Misleading In Light of High Sugar Content
A class action was recently filed against the Coca-Cola Company alleging that advertising and labeling claims for its vitaminwater products were false and misleading inasmuch as the claims touted the purported benefits of vitaminwater and promoted the drinks as healthy without disclosing the amount of sugar in the product. The complaint alleges that statements such as "vitamins + water = all you need" and "vitamins + water = what's in your hand" suggest that vitaminwater contains nothing but water and vitamins. In addition, the complaint alleges that flavor names such as "rescue" and "defense" and the description of the product as a "nutrient-enhanced water beverage" along with statements concerning how vitaminwater can "bring about a healthy state of being" or "contributes to an active lifestyle" inaccurately portrays vitaminwater as healthy when it in fact contains a significant amount of sugar.