Blog
No Requirement for Extra Consent for use of Google Analytics in Ireland
Blog
January 26, 2012
The Irish Data Protection Agency has clarified that website operators in Ireland using Google Analytics to collect information from website visitors do not need to obtain “explicit separate consent” from visitors. However, according to the Irish DPA, website operators should generally disclose the use of cookies on the website, including the use of analytics technology. The Irish DPA’s clarification comes in response to the implementation of its new rules pursuant to modifications at the EU level about use of cookies. The Irish approach appears to differ from other European countries.
TIP: Website operators using cookies on websites subject to European law and jurisdiction should follow the new European “cookie developments” carefully, in particular those that are used for tracking purposes. We will continue to monitor this issue.
This entry has been created for information and planning purposes. It is not intended to be, nor should it be substituted for, legal advice, which turns on specific facts.