Winston & Strawn intellectual property attorneys Mary Hutchings Reed and Marc Trachtenberg co-hosted a webcast discussion on "Introduction to U.S. Trademark Law for Non-U.S. Trademark Owners" as part of PLI's International Briefing Series webcasts. The discussion was held April 7, 2011 and outlined the basics of U.S. trademark law and protection, the federal trademark registration process, and the use of third party trademarks in advertising and trademark licensing in a nutshell. Specific issues addressed included:
- How do trademark rights arise in the U.S.?
- What is "use in interstate commerce" and can foreign registrations qualify for U.S. registration without actual use in U.S. commerce?
- What are the tests for "likelihood of confusion"/trademark infringement under U.S. law?
- How are priorities handled under U.S. law?
- What are the basic requirements for a valid trademark license?
This session featured special commentary by former INTA President and former Vice President and Associate General Counsel, Global Intellectual Property, Kraft Foods and Distinguished Practitioner-in-Residence, Chicago-Kent College of Law School, Jacqueline A. Leimer.
PLI's International Briefing Series is intended to educate attorneys and legal practitioners outside the U.S. on key legal issues and developments in particular practices areas, including corporate and securities law, trademark law and protection, employment law matters and Foreign Corrupt Practices Act.
Chicago-based attorney Mary Reed offers substantial experience in the areas of marketing, advertising, trademark, copyright, and entertainment law matters. Marc Trachtenberg, also based in the firm's Chicago office, focuses his practice in domain name, Internet, social media, marketing, advertising, promotions, trademark, copyright, and privacy matters.