Winston & Strawn advertising, marketing, promotions partners Brian Heidelberger and Brian Fergemann presented a Strafford Legal Publishing Group-sponsored teleconference titled "User-Generated Content - The Emerging Legal Threat: Protecting Against Unforeseen Risks" on January 8, 2007.
This 90-minute teleconference examined how user-generated content is used, how companies and their counsel must be aware of the potential pitfalls of its use, and the legal stumbling blocks companies may encounter. Among the topics for discussion were:
- Legal issues that typically arise from using consumer-contributed content in marketing and advertising
- The unexpected legal landmines of using such content and how can those risks be mitigated
- The basic steps to clear rights that every company must take prior to permitting any consumer content in its advertising
A Q&A session with the speakers followed the panel discussion.