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Fergemann, Brian

Trachtenberg, Marc

Advertising, Marketing & Privacy Law Practice

Advertising & Promotions Counseling

Advertising and Entertainment Disputes

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Media, Internet and Advertising

January 2011

Which Rule to Follow? New Challenges for Advertisers

Brian D. Fergemann , Marc H. Trachtenberg

This article appeared in the January 2011 issue of E-Commerce Law & Policy. It is posted with permission.

At a time when the UK is just starting to warn bloggers and internet users about the need for transparency through disclosures in social media advertising, the US has already developed rules creating a framework for online endorsements, testimonials and advertising.

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