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| October 21, 2009 |
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| Six Biggest Misconceptions About the FTC's New Guides Concerning the Use of Endorsements and Testimonials in Advertising
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Brian L. Heidelberger
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Reprinted with permission from www.pmalink.com, Wednesday, October 21, 2009.
Note to Chicken Little from Legal Department: “The sky is not falling! The sky is not falling!”
By now you have likely read, watched or listened to one of the approximately 5,756,234 news articles, Tweets, Facebook postings, YouTube videos and/or iTunes podcasts that have discussed the Federal Trade Commission’s recently issued “Guidelines Concerning the Use of Endorsements and Testimonials in Advertising”. Unfortunately, it seems that many of the reporters who are doing the reporting may have only skimmed the 81-page document, or simply watched the recap on SNL’s “Weekend Update”. |
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