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Heidelberger, Brian

Advertising, Marketing & Privacy Law Practice

Advertising and Entertainment Disputes

Media, Internet and Advertising

September 2009

The 7 Biggest Legal Risks to Your Company When Using Social Media

Brian L. Heidelberger

Posted with permission from the September 15, 2009 issue of Advertising Age. www.AdAge.com, Copyright 2009.

As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. (Heck, I've had to go from triple-billing my clients to only double-billing them). So, in hopes of single-handedly lifting our nation out of this recession, I am providing my own mini stimulus package: a list of the seven biggest risks to your company when using social media.

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