Liisa Thomas, a partner based in the firm’s Chicago office, has spent more than 16 years focusing on the cutting-edge convergence of privacy and advertising law. Her clients rely on her ability to create clarity in a sea of confusing legal requirements, and her down-to-earth delivery of efficient results. With Ms. Thomas’s assistance, her clients—which include major consumer brands, advertising agencies, and consumer research companies—are able to use emerging advertising and market research techniques, while effectively managing their legal risks. She assists clients with a variety of legal issues, including:
- Developing compliant text message and mobile marketing campaigns
- Navigating the complex legal world of online behavioral advertising
- Creating information protection and security programs
- Simplifying privacy policies to better protect corporate clients
- Identifying and responding to data breaches
- Ensuring compliance in social media promotions
- Counseling on children's advertising and privacy issues
Ms. Thomas, who was born in Finland and has lived in France, Egypt, and Spain, frequently coordinates global efforts in the privacy area for her clients. Clients value her global insights and familiarity with business systems outside of the U.S.
Ms. Thomas has been recognized by the Leading Lawyers Network, Chambers, and Legal 500. She has been praised for her “superb advertising and privacy law practice” and her “encyclopedic mind.” She is described as “remarkably perceptive [and] responsive,” someone who “always consider[s the client’s] business environment,” and is praised for her ability to “explain issues and get to the heart of the matter.” She is often quoted by the press, and has spoken and written extensively on advertising and privacy law, including recent presentations on behavioral advertising and data breach plans.
Ms. Thomas is the editor of the firm’s Privacy Law Corner blog, and is on the adjunct faculty and educational advisory board at the John Marshall Law School Center for Information Technology and Privacy Law. Ms. Thomas is also the president of the board of Illinois Legal Aid Online, and at her firm, Ms. Thomas is a member of both the Diversity and Hiring Committees.
Ms. Thomas received a B.A. in History from Haverford College and a J.D. from the University of Chicago Law School. She is an avid sailboat racer and plays violin in the Chicago Bar Association Symphony Orchestra, an orchestra made up of lawyers and judges.
- District of Columbia
- University of Chicago JD, 1996