Mary Hutchings Reed

Mary Hutchings Reed, a former partner in the firm’s advertising, marketing, and privacy law group, is currently of counsel. She has more than 35 years of experience in marketing, advertising, trademark, copyright, and entertainment law.

Ms. Reed represents various clients in the sponsorship of NHL, NASCAR, and other events and properties; Rubin Postaer & Associates (including all Honda sponsorships), Burrell Advertising, Yum Brands, and ArtBarcs in advertising and promotion matters; Anheuser-Busch and Kicking Cow Promotions in promotion matters. She has advised on numerous corporate deals involving both acquisitions and long-term licenses and new product development.

Ms. Reed has extensive trademark licensing experience for consumer products companies and individuals, such as Helene Curtis, DiscoverCard, Muhammad Ali, and Don King.

Ms. Reed received a B.A. in Public Policy, with honors, and an M.A. in Economics, from Brown University, where she was a member of Phi Beta Kappa.  Ms. Reed received a J.D. from Yale Law School in 1976.

Honors & Awards

Ms. Reed was honored in the peer rankings-based 2007-2015 editions of The Best Lawyers in America for her advertising law practice and named as “Lawyer of the Year.” In the 2015 and 2012 editions, she was named “Chicago Best Lawyers Advertising Law Lawyer of the Year.” She was also listed in the Leading Lawyers Network and was described as a “superb lawyer” in Chambers USA. Ms. Reed was also recognized in the 2012 Legal500, which noted her “established reputation in promotions and Screen Actors Guild matters.”


Ms. Reed is a member of the boards of directors of Lawyers for the Creative Arts and the Legal Assistance Foundation of Chicago, and winner of the former’s lifetime achievement award (2004).  She previously served on the board of directors of the YWCA of Metropolitan Chicago (1998-2000), the Off the Street Club (1984-1999), the Chicago Bar Association Foundation (1994-1999), and the Chicago Chapter of the American Civil Liberties Union (1987-1991).

Publications & Speaking Engagements

Ms. Reed is the author of numerous publications on intellectual property and advertising issues, and special events law, including the leading treatise on sponsorship law, The IEG Legal Guide to Sponsorship (IEG, 1989); The IEG Legal Guide to Cause Marketing (IEG, 2001); a series of 50 contracts on disk from IEG; the seminal article on “heritage trademarks,”  “Trademarks in the Sale of a Business: Concurrent Use and Licensing” (The Trademark Reporter, September-October 1990); and “Sponsorship Contracts: Drafting Challenges” (The Licensing Journal, January 1995).

Thought Leadership