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Winston & Strawn has one of the premier sports law practices in the world. In fact, the practice was also recognized by U.S. News & World Report and Best Lawyers® 2013 "Best Law Firms" as "Law Firm of the Year" for Sports Law. Our attorneys have an exceptional depth of knowledge in the industry, with a comprehensive practice that offers a wide range of services throughout the country and abroad. We represent player associations, sports entities, sponsors, agents, universities, sports leagues and individuals in litigation, arbitrations, collective bargaining, marketing, promotions, privacy, sponsorship, domain name, social media, and other intellectual property matters. We regularly structure, negotiate, and close complex and innovative sports-related financial transactions and are experienced in stadium financings, franchise acquisitions, and a variety of other corporate matters.

We have established a holistic brand protection strategy for our professional athlete clients that provides a well-rounded approach to all of their personal, professional, and charitable needs, including endorsement, domain name, social media, trademark, corporate, trust and estates, tax, charitable foundation, and litigation matters.

We represent some of the country’s biggest marketers in navigating the complex waters of sports sponsorship, including venue partnerships, ticketing issues, broadcast programming, and arena naming rights. Sample representations include assisting clients in sponsorship matters relating to the Olympics, NFL, MLB, NHL, British Open, Honda Classic, Little League Baseball, Orange, Sugar, Fiesta, and Rose Bowls. We also represent Players Inc. and other player marketing groups in IP-related sports litigation and sponsorship matters, and major sports agencies and agents in arbitrations and disputes over agent movement. We also have experience with NCAA enforcement proceedings and represent clients involved in disputes with the NCAA.