Advertising & Promotions Counseling

Advertising Law Counseling 

In the advertising and marketing world, our attorneys provide counseling for every type of legal issue imaginable. Our work includes assisting with advertising claim substantiation; drafting and negotiating music/talent/sponsorship agreements; helping clear and launch branded entertainment and e-commerce/social media; working on Screen Actors Guild (SAG) matters; and handling issues relating to children's advertising and regulated industries (e.g., alcohol, dairy, gasoline, insurance, banking). Our attorneys are well-versed on a variety of legal issues that arise in these areas, including copyright, right of publicity, trademark, and other intellectual property.

Promotions Law Counseling  

In the promotions law arena, our attorneys are second to none, advising major brands on all types of sweepstakes, contests, virtual currency, gift card, coupon, escheat, rebate, loyalty/rewards, and cause marketing programs. We have been at the forefront in assisting clients in connection with structuring skill contests, randomization techniques, co-promotional tie-ins, self-liquidating offers, direct mail programs, advice regarding alleged infringements of interactive game patents, as well as bonding and registration strategies.

Social and New Media 

As a premier firm in the advertising, marketing, and privacy law area, Winston & Strawn has a pulse on market trends, including being one of the very first to address the legal issues surrounding the explosive popularity of social media and mobile marketing. Our sound advice on the accompanying legal considerations of these trends helps shape policies at companies nationwide. Our advice centers on established social media platforms like Facebook, Twitter, and YouTube, as well as emerging platforms like Foursquare, Pinterest, Tumblr, and many others.

Cause Marketing/Charitable Sales Promotions  

One of the unique services offered by Winston & Strawn's advertising, marketing, and privacy practice is providing legal counsel in connection with cause marketing. Our representations in this area include structuring agreements in compliance with applicable law, registration, and bonding, as well as pre- and post-promotion filings.